The 21st century poses many new challenges and opportunities. It takes a special kind of discipline and talent to **navigate this flux-like reality and achieve true innovation**.

Never before has technology meshed with our world at so many levels, areas and dimensions вЂ“ to the point where itвЂ™s all too easy to take these shifts for granted and overlook the vital dynamics behind them. This makes the 21st century an era where the power and potential of design is unprecedented. From the corridors of power to the cafГ©s we unwind in, **our collective reality is shaped by innumerable technologies, products, and services**. In todayвЂ™s hyper-connected world, technology is a driving force that shapes human development, geopolitics, ecology, the economy and much, much more. After all, who better to guide you through the future of UX than the person at the forefront of both its past and future!* This Master Class webinar is an unparalleled opportunity for you to learn from his lifetime of expertise at the cutting edge of design.

Today, he continues to push its boundaries through his research. Not only was he among the first users of the terms вЂњUser ExperienceвЂќ and вЂњCognitive EngineeringвЂќ, but he introduced the concept of affordance into design and is one of the developers of what we now call вЂњHuman-Centered DesignвЂќ. *Don Norman earned the epithet вЂњGrand old man of UX designвЂќ for no small reason.

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